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Adani Wilmar has made a recent addition to its product portfolio in the Rice category under the brand name “PILAF”. The company launched the brand in Mumbai at Hotel Sea Princess with the support of its Distributors & strong Sales Team. The launch was aimed for the high potential Maharashtra Market.
The Launch signified the unveiling of the three brands under Pilaf to be catered to Maharashtra Market:

•Pilaf Gold Traditional Basmati Rice.
•Pilaf 1121 Basmati Rice.
•Pilaf Hamesha Basmati Rice.

Newly Launched brand of Adani Wilmar Fortune Plus goes digital. Follow us at www.facebook.com/fortuneplus

1 in 3 Bengali families use Fortune Kachi Ghani Mustard Oil*
98% of the people are aware of Fortune Premium Kachi Ghani Oil
72% have tried Fortune Premium Kachi Ghani Oil
34% use Fortune Premium Kachi Ghani Oil regularly.

We thank you for making Fortune Kachi Ghani Mustard Oil as the No.1 Choice of Bengal.

*As per an independent research conducted by Anand Bazar Patrika

Recently launched Fortune Plus low absorption oil also launches its first TVC with Saina Nehwal.

In the commercial, Saina Nehwal recalls how she refused to give in to the temptation of oily food during her growing up years, as she was set on becoming a badminton champion. The commercial then cuts to her in the present where she says she wont have to do so anymore, thanks to Fortune Plus Low Absorption Oil which makes food light and healthy. The baselines is “ Ab Bas Toot Pado”.

AWL Launches Fortune Plus - Low adsorption oil

Fortune Plus, the new healthy & light edible oil under the flagship brand “Fortune”. The ace badminton player “Saina Nehwal” is the brand ambassador for the new product. Fortune Plus is a unique Product Offering a variety of special features to appeal to the young and health conscious India.

Fortune cooking oil is also Official Cooking oil Licensee for Commonwealth Games Delhi-2010.

The latest TV commercial of Fortune is now on air. Talking about the Fortune Kachi Ghani oil, this advertisement is targeted at customers of Mustard oil in (North) India.
The commercial takes the viewer through process of making mustard oil from harvesting. With a catchy - Sarson khet mein nahin plate mein behtar hain, Fortune brings home the joy of eating with fresh, expertly processed Kachi Ghani Mustard oil.- Ab bas toot Pado.

In the Sunflower-rich belt of Andhra Pradesh, AWL has a plant with huge and growing capacities in Crushing and refining Sunflower Oil.
The hinterland plant in Mantralayam, after being commissioned for AWL has shown great growth over the years.
A case in the point is the Second highest Sunflower Cake Processing Award - won for the Fourth consecutive years.

We congratulate all the winners of "President's Trophy" for the year 2008-'09.

- North Zone : Best Performing Zone
- Mr. Kamrujjaman Choudhari from Ranchi - Best sales performance at All India Level
- Mr. Gaurav Malhotra from Allahabadi - Best sales performance in Speciality fats section at All India Level
- Mr. Shailendra Dubey from Meerut - Best sales performance in North Zone
- Mr. Dasrath Rajput Dubey from Raipur - Best sales performance in West Zone
- Mr. Dhritiman Barma from SIliguri - Best sales performance in East Zone
- Mr. Vaishnapu Satyanarayana from Vizag - Best sales performance in South Zone

Fortune is Associate Broadcast Sponsor of Twenty-20 World on ESPN Star Sports. This event is also utilized by the company to launch a new Set of TVCs on air. A total of 8 fresh/new commercials are being aired.
The campaign, which is based on "Joy of Eating", has been conceptualized by O & M, India.

With this, Fortune becomes India's first edible oil brand to be associated with such a mega event. The broadcast sponsorship of the Gala Event is not only expected to enhance the brand recall and reach but to also uplift the brand's imagery.

‘Fortune’, the flagship brand of AWL bags Superbrands award in consumer category for the year 2009-2010. This is one of the most prestigious awards recognizing a brand in the country today. This is no mean feat, considering that Fortune has this achievement to its credit in a short span of less than a decade. This comes in the wake of a very high decibel relaunch in the earlier part of the month.