Fortune to Sponsor Twenty-20 World Cup on ESPN Star Sports
31st May, 2009.Fortune is Associate Broadcast Sponsor of Twenty-20 World on ESPN Star Sports. This event is also utilized by the company to launch a new Set of TVCs on air. A total of 8 fresh/new commercials are being aired.
The campaign, which is based on "Joy of Eating", has been conceptualized by O & M, India.
With this, Fortune becomes India's first edible oil brand to be associated with such a mega event. The broadcast sponsorship of the Gala Event is not only expected to enhance the brand recall and reach but to also uplift the brand's imagery.