Scrumptious meals, long dinners and huge gatherings of friends and family are a reflection of true Indian hospitality. We believe food should nourish the heart and inspire the soul. And for that we’ve created the finest oils that give you a healthy reason to indulge guiltlessly.
Adani Wilmar Limited is a 50:50 joint venture between two recognized Multinational Corporations – the US$7 Billion Adani Group, the leader in International trading, Power Sector and Private infrastructure, and Wilmar International Limited, Singapore, Asia’s leading Agri business group with revenues exceeding US$ 44.7 Billion.
Adani Wilmar Ltd.'s flagship brand Fortune has been repositioned with a new mantra of 'Joy of Eating'. The objective of this exercise is to craft a unique value proposition for the brand. Fortune, which has maintained its market leadership for last 7 years, hope to further strengthen its market share with this re-positioning.
To cater to the burgeoning middleclass, core of Indian consumer market, AWL introduces King's range of refined oils. It will have under its portfolio, Soya. Coming from the house of Adani Wilmar, coupled with the planned 360 degree Marketing Support, King's is set to be the king of its own turf.
AWL also has as part of its edible oil portfolio, Bullet brand mustard oils and a Refined Palmolein Oil under the brand name of Raag Gold, a premium vanaspati brand called Raag, special frying oil called Fryola and Speciality Fats range under brands like Jubilee Masterchef, Aadhaar Bakewell, Alpha Cookwell & A-Kote.